Portfolio

Initial Consultation
An introduction to new customers

• Meet to discuss project and assess organisation fit

Creative Brief

• Project Description
• Business & Marketing Objectives
• Target Audience
  Demographics, buying habits etc.
• Style, Tone & Image
• Current Audience Mind Set
  Existing audience perceptions of brand
• Key Audience Message
  Compelling take-home message for audience
• Stakeholders, budget, timeline

Gather Materials

• Branding collateral (logos etc) in appropriate format for use in project
• Existing corporate ID such as brochures to be used as style guide
• References to other material to be used as style guide

Choose Technology
Choice of technology / media will occur throughout the early stages of the project, but should be finalised by now.

• Internet technologies such as CMS.
• Print specs

Design Mockups

• Graphic representation of finished look and feel
• First point of sign off from client

Functional Prototype

• HTML template
• Fully realised code for a small part of the project
• Second point of sign off from client

Draft Development

• Iterative process, from rough draft to production candidates

Completion

• Project delivered to production standard